How to Write Title Tags and Meta Descriptions That Get Clicks

Your title tag and meta description are your ad in the search results. Even a top ranking underperforms if nobody clicks it.

Title tag formula

Lead with the keyword, add a benefit or qualifier, keep it under ~60 characters. Example: "GA4 Setup Guide for Small Business (Step by Step)."

Meta description tips

• Summarize the value in one or two sentences.
• Include the keyword naturally.
• End with a reason to click — a benefit or a question.

Common mistakes

• Duplicate titles across pages.
• Keyword stuffing that reads like spam.
• Leaving descriptions blank so Google guesses for you.

Apply this to your highest-impression pages first using Search Console data. Want them rewritten for you? Get a free audit.