How to Do Keyword Research for Beginners

Keyword research is just finding the words your audience actually types — then deciding which are worth targeting. You can start with free tools.

Start with seed topics

List the broad subjects your customers care about. These are your starting points, not your final keywords.

Expand the list

Use Google autocomplete, "People also ask," and the related searches at the bottom of the results page. Free and surprisingly powerful.

Judge intent

Ask what the searcher wants: to learn, to compare, or to buy. Match the keyword to the right type of page.

Check difficulty and prioritize

Favour specific, lower-competition phrases ("GA4 setup for small business") over broad heads ("marketing"). They are easier to rank and convert better.

Turn keywords into content

Group related keywords into one strong page rather than many thin ones.

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