Internal Linking: A Simple Strategy That Works

Internal links tell search engines which pages matter and help readers find the next useful thing. A simple system beats random linking.

Use a hub-and-spoke model

Create a strong "hub" page on a broad topic, then link it to and from focused "spoke" posts on subtopics. Authority flows both ways.

Link with descriptive anchors

Use meaningful anchor text ("keyword research guide") rather than "click here." It helps rankings and readers.

Point to money pages

From helpful posts, link to your services and your free audit where it is genuinely relevant — that is how content turns into leads.

Keep it natural

Two to four internal links per post is plenty. Force nothing.

A free audit includes a quick look at your internal linking and where it leaks authority.