How to Set Up Conversion Tracking in GA4

If you cannot see which actions matter, you cannot improve them. Conversion tracking in GA4 is how you connect marketing to results.

Understand events vs conversions

In GA4, everything is an event. A conversion is simply an event you have marked as important — a form submit, an audit request, a call.

Set up your key events

Identify the actions that signal a win, make sure they fire as events, then mark them as key events in GA4.

Verify everything

Use real-time and DebugView to confirm events fire when they should. Untested tracking is worse than none — it misleads.

Connect the dots

Once conversions are tracked, you can finally see which channels and pages actually drive leads.

Want this set up correctly without the trial and error? A free audit checks your conversion tracking first.