On-Page SEO: A Practical Checklist

On-page SEO is everything you control on the page itself. Get these right and you have done most of the work that matters.

The essentials

• Title tag: include the main keyword near the front, keep it under ~60 characters.
• Meta description: a compelling summary that earns the click.
• H1: one per page, clearly stating the topic.
• URL: short, readable, keyword-aware.

Content quality

• Answer the search intent fully and early.
• Use H2s and H3s to structure the page.
• Add internal links to related pages and a clear next step.

Technical touches

• Compress images and add descriptive alt text.
• Make sure the page is fast and mobile-friendly.

Run this on your top pages first. Want it done for you? See our SEO and content guide on title tags or request a free audit.